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Why I made the jump from Squarespace to Webflow

Making the decision to go from templates to custom

Emma Campbell
3 min readAug 24, 2018
Photograph J. Kelly Brito

I created my first website in 2015. As a recent university graduate I had secured a one year working visa to America and needed to get a website up and running to showcase my portfolio to potential employers. With a traditional graphic design degree behind me, I had zero experience in coding and turned to Squarespace to sort me out. It was awesome. I was able to get a portfolio website set up pretty quickly and hey, it didn’t look half bad either. Squarespace has some beautiful templates to choose from and this suited me just fine.

My first portfolio site with Squarespace

Fast forward three years and things have changed. I’ve changed. No longer am I the girl obsessed with print design. I’m the woman obsessed with digital. Over three years my outlook and desires changed significantly and I started becoming more interested in the potentials of digital, teaching myself basic HTML and CSS and learning the principles of UI design. These steps brought me to work at a digital agency predominantly creating the prototypes and designs for responsive websites.

On reflection

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